Expedia Partner Central landing page

Goals

It was crucial that we maintained relevance in the evolving online travel industry. We were losing market share to current and new competitors by only catering to large hotel chains—mostly ignoring small independent properties. We needed to provide an engaging, self-service experience that allowed all properties to easily onboard and manage their businesses with us.

My role

As lead designer, I worked closely with a content strategy, product management, and—given the nature of the project—a multitude of data and engineering teams.

Design

In parallel with the design of this page, we also took the opportunity to create a new design system that solved all of our needs. As we built out this page, I was able to work with the design system team and contribute patterns and components.

The page is modular and adapts to surface the most relevant opportunities to our partners, new and existing. For properties who have not received any bookings, we provide them with some tutorials and other information to help make sure they are competitive in their market.

Each module was designed with responsive in mind—mobile, tablet, and desktop.

Results

In the markets that we initially launched, we saw an immediate uptick in engagement and a reduction in support call volume, per capita.

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Expedia Partner Central global search

Goal

We had been hearing from our partners about how difficult it was to search for and quickly access reservations. We had a search feature, but it was buried deep in the site and was not very performant. We wanted to solve a global search by surfacing it and optimizing its performance. We also wanted to make sure we were serving up the expected results.

My Role

As designer on this project, I worked closely with product management and the development team from inception to launch.

Approach

Based on input from our partners, we hypothesized that reservations were the primary expected results. To prove this, we ran a smoke test to gather data.

We tracked the entries and mapped them to reservation data points (guest names and reservation IDs), thus proving our hypothesis.

Process

We started with an inception where I helped the developers understand our desired outcome. We met daily to track each others’ progress and course-correct when needed. In order to display results on the fly, I took some calculated risks. I had the team cache reservation information for upcoming stay-dates as a primary use case. Everything else was accessible, but not necessarily optimized.

Design

I worked with other teams to find a globally accessible location for the UI. We were able to fit it in the header and followed a standard pattern for a type-ahead search.

As the user enters information, the top results show up immediately, with secondary results showing up below. We also provided an affordance to gather feedback if we were not providing the expected results.

Results

While a search feature seems like a bit of a no-brainer, there was a lot of strategy and coordination in how we architected the data to provide the right results with performance. The goal was to solve an unmet need for our partners, which we successfully accomplished. However, the highlight of this project for me was how well we worked together as a team and how quickly we were able to release it to our partners.

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HP Connected Music

In 2007, I joined Melodeo, a small startup focused on streaming music and podcasts to mobile phones.

As the sole designer on an engineering team, my journey began designing interfaces for a multitude of mobile devices, prior to the inception of the touch-screen.

In January of that year, Steve Jobs announced the launch of the first iPhone. We had a streaming platform and saw an opportunity to help our customers stream their iTunes music to any device—smart or not. They didn't have to spend $500 on a new device—could you imagine?

By the time the iPhone hit the shelves, we had our product live. nuTsie (anagram of iTunes) allowed our users to upload their iTunes music information and stream their tracks back to them from our cloud.

We built a web interface to manage playlists and a recommendation engine to help users discover and add new music.

HP saw what we were up to and acquired us to help develop their cloud music solution. We quickly adapted our applications to WebOS by Palm, another recent HP acquisition.

Also in the works, was a Palm/HP tablet called the Touchpad.

We were able port our syncing system and recommendation engine to the HP platform.

Beyond the webOS products, we also launched our app for Android.

As well as an HP+ Windows 8 app.

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Moxi by Digeo

In 2000, I moved to Seattle to join Digeo’s marketing team. I created branding and marketing materials, such as business papers, building signage, and event artifacts. However, by 2001, I was getting to know the UI team and learning their processes. I joined the team shortly after and was able to contribute to what became an Emmy award-winning user interface.

MOXI was a multi-room, thee-tuner media center. It allowed you to schedule and record programming, store and view photos, listen to your music, and play games—all by using a remote control from the comfort of your couch. Yeah, kind of like TiVo...but much better.

Working on MOXI, I was responsible for designing and delivering UI elements as well as interactive prototypes to test our models.

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Amazon's Junglee.com

More coming soon...

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Melodeo Top 100s playlists

Prior to being acquired by HP, we needed to discover ways of keeping our product free to maintain and grow our user base. We had a large collection of editorial lists of 'Top 100' tracks by genre, events, years, decades, etc., and decided to invest in an iOS app platform.

for 99¢—aside from a few that were sponsored— each app allowed our customers to get 100 songs streamed to their iPhones. We built a platform that ingested the playlists and required a few design assets to build the app and launch it on he app store.

...and many more. Call now! Operators are standing by.

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Miscellaneous Print & Branding

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Submarine

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Submarine

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Submarine

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